Wear the lifestyle
For 20 years, Jed Phoenix of London clothing has been the punk, goth, fetish, alternative garments to be seen in. An aspirational designer and heavyweight of sub-culture history she is constantly inspiring the next generation of alternative lifestyle and clothing design.
Live the look
Jed has adapted with available resources to keep true to her slow-fashion ethics and punk ideals. It has been a very organic and a hands on evolution from this unassuming creative and incredibly talented artist. She has gone from selling t-shirts in Camden Town, international catwalk modeling and is now designing the next evolution of alternative wear.
She is an authentic being, living and breathing the alternative lifestyle. Her passion for the beautifully obscure and sustainability shows through in the garments she crafts.
“garments have to be beautifully crafted on the inside, as well as stunning from the outside”